Rob Sparks is a dynamic sales, marketing, and customer success leader with deep expertise in applying AI, CRM, and digital strategies to drive measurable business growth. As Principal at KarmaThink AI, Rob helps organizations transform how they acquire, engage, and retain customers by integrating AI into every phase of the customer journey.

With over two decades of executive experience scaling SaaS, cloud, and tech-enabled businesses, Rob has led transformative growth initiatives for startups and Fortune 500 clients alike. His leadership spans pivotal roles at companies like AssetWorks (FacilityForce), MicroMain, SecureLink, Seilevel, and QuickArrow, where he drove revenue acceleration, customer retention, and go-to-market transformations.

Rob brings a player-coach mentality, combining hands-on execution with strategic thinking. His approach to customer success, sales enablement, and marketing operations has consistently delivered top-line growth, enterprise account expansion, and world-class customer experiences.

Certified across Salesforce, Microsoft, Google AI, and IBM GenAI, Rob helps B2B and B2C teams harness the latest in generative and agentic AI to unlock new revenue streams, optimize processes, and future-proof their customer engagement strategies.